I am very grateful to have been able to work on an amazing project at Soap Creative for Wrigley 5X gum and am happy to hear it won this years best Advertising and Marketing in the Australian market.


So many aspects of this project excited and challenged the digital producer that I am. I managed a skillful team of Artists, Designers, Writers, Developers, Sound Composers, Animators, collaborated with talented media professionals and produced my first ever cinema ad!

The production timeframe was around 6 months, the team were dedicated and we delivered on time with minimal hiccups considering it’s large scale and within a +20% variance of the budget allocated. Happy days!

More detail of the project, the brief, it’s evolution and the results can be read here.

Nice work everyone!

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