Visuals are an important part of advertising, so it’s not surprising that so many companies have jumped on the augmented reality bandwagon, offering tools that visualize their products in a magical and memorable way.

I really like what Tobi has done with their Fashionista Augmented Reality Application and integreated well into Social Networking platforms.         

The application was created by agency Zugara who focus on emerging technologies.

Here are some other pretty amazing promotional uses of this new tech that works with common webcams, giving everyone a chance to experience augmented reality — a trend that will be big in 2010.


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